Turning 40 is a big deal.

Whether we want to admit it, or not, it’s true. There’s a significance to crossing the threshold into our 40th year of life that causes us to look up from our ever growing “To Do” lists and realize that suddenly... all of life’s big milestones appear behind us, and the once vague, distant fear of “getting older” is suddenly a reality.

At this point in life, you may have already achieved many things you’d hoped for and have a full life.

But something about turning forty has your inner critic telling you you’re a failure. You might be wondering… “Am I done? Is this all there is for me?”

You’d be lying if you didn’t admit (silently to yourself) there is so much more you thought you’d accomplish by now. There are still unrealized dreams burning inside you, like…

• That dream you had as a child of writing a sweeping love story that never materialized;

• Your longing to travel and regain the wonder you felt in your early 20s when life was full of promise and possibility;

• You are valued professionally to reflect the amount of responsibility and title you have;

• The belief that your friendships and health would remain a top priority;

• You thought you’d have more agency, ownership and “say” in how things go for you;

• That you’d find your perfect romantic partner... and your dream of having a child would be a reality by now.

And yet suddenly you’re staring down the barrel of the rest of your life and sensing you know the entire plot… and it resembles the same routine day-in and day-out routine you’re currently living until you’re ready to retire.

You aren’t alone if you’re on the verge of turning forty and your life isn’t everything you imagined it would be. 

With this milestone fast approaching… 

You’re probably feeling:

• Uninspired by what lies ahead for you with very few significant role models that you respect and admire to aspire to;

• Confused about what would bring you true happiness, joy, and fulfillment as the things you once thought would generate those feelings, don’t feel like quite enough;  

• Overt and covert pressure from others (parents, friends, coworkers, clergy) that your life reflect their ideals;

• The cultural norms for mid-life don’t fit you, but you don’t know what else to model yourself after; 

• Like you’ve run out of time and frustrated that all the hard work and dedication you’ve invested up to this point hasn’t resulted in much that inspires or excites you.
  

  You’re probably dealing by:

• Making shallow commitments to improve your life—get thinner, eliminate wrinkles or buy a better handbag in the hopes that it will ease the dull ache of the mundane; 

• Numbing the pain of your unrealized potentials with socially acceptable vices like alcohol, shopping, and unhealthy foods; 

• Doubling down on your commitment to make your children and/or romantic relationship your most significant legacy;

• Or, if you don’t yet have a family, hyperfocusing on creating one with the belief that doing so will eliminate all of your anxiety;

• Ignoring the impending milestone altogether, and continuing with life as usual while (unsuccessfully) trying to argue with your deepest intuition that you were meant for more.

You’re not alone! 

There’s currently no cultural blueprint for what comes with embarking on 40, and it can be overwhelming.

Society says you’ve only got a few options:

Either embrace the idea that “40 is the new 30”, and become thinner, hotter, richer, and happier than you’ve ever been in your life… 

Or accept that you’re “Over the Hill” with black balloons sending you quietly into irrelevant oblivion to make room for the next generation that’s hot on your heels.

You had your turn. It’s too late. You waited too long. 

But deep down, you know neither of these paradigms rings true for you.

Turning forty can mark a brand-new beginning…

The truth is, turning 40 can be a springboard into the best years of your life IF you harness the energy and momentum of the moment in a proactive and intentional manner so you begin living your 40th year equipped with a custom life map that’s an authentic reflection of what matters most to you.

• Lucille Ball starred in her first episode of “I Love Lucy” at age forty.

• Vera Wang designed her first wedding dress after her marriage at age forty.

• Julia Child first learned to cook at 36. Her first show aired the year she turned forty.

• Toni Morrison was published for the first time at forty.

You know the names of these women because they refused to let their dreams rest. Even though they hadn’t reached their full potential by forty, they didn’t allow the constructs of age to restrict them. Each possessed a deep, soul-centered, life-affirming purpose and were determined to create lives that were a reflection of their truest identity, no matter their age.

Now is the time for you to do the same.

My name is Juliana Farrell and I created the 40 Days to 40 process for myself when I was on the verge of turning 40 and frustrated by the confusion and anxiety I felt over the impending milestone.

I was a transformational coach supporting people to optimize many areas of their lives - career, relationships, happiness, and wellness. Yet, I couldn’t find any resources to support navigating this milestone with the intentionality I imagined turning forty should bring.

I inherently knew that there was something big about turning forty. My friends who had hit the milestone would have their significant other throw a big surprise party or they’d jet off on a quick trip to Mexico with girlfriends to sip margaritas and laugh about getting older. Yet, post-celebration it was back to the business of life as usual and they experienced the quiet, nagging feeling that things weren’t exactly where they could be.

I found myself wondering “Is this it? Is this all there is for me heading into the next phase of my life?"

I just knew it couldn’t be true, and that if I was struggling to find support, that other smart, successful, ambitious, nurturing, focused, confident, ambitious women who were committed to entering their forties with intention were also.

So I created the 40 Days to 40 Process to help myself define who I was going to be in this next phase of life. To take all of the energy… the inevitable momentum of being thrust into my 40’s… and capture it, and for once… not let anyone else define what it meant for me.

But like every good secret, I couldn’t contain it for long. I began sharing it with friends, who shared it with theirs and now it’s on the cusp of expanding for many more women than I could ever reach through private coaching, and the results have been mind blowing.

At the end of the 40 Days to 40 Program, on the cusp of your most powerful decade, you’ll be:

• Luminous and radiant, not just because of how you look but because of how you feel about yourself as your turn forty;

• Equipped with a blueprint that has you set up to live a life into your next decade and beyond that is uniquely by your design

• Excited and inspired about the possibility for your life in the years ahead

• Calling the shots of what satisfaction and happiness mean for you in your relationships, career and every area of your life

• Living a life that inspires others to say, “I want what she’s having!”

Through the 40 Days to 40 process, I launched my private coaching practice, I deepened intimacy with my partner, and I became pregnant and gave birth to my beautiful daughter… all in the first year of my 40’s!

Give yourself the gift of this program and harness it to celebrate who you are and who you’re still destined to become.

I can’t wait to partner with you to ensure you embark on your forties with more purpose and passion than you ever dreamed possible.

Warmly,

Juliana

Those who have completed the 40 Days to 40 coaching process have created:

• A family—with one client going from being completely alone to adopting a baby and creating a healthy romantic partnership within one year!

• Brand-new “second act” careers that reflect their true purpose in life;

• Self-care plans resulting in lasting wellness, radiance, a significant reduction in anxiety, and feeling truly alive;

• More income to support their families to thrive;

• And so much more!

 “I was recovering from a devastating divorce, but I got clear that I wanted to start a family. Through the process, I gained the courage to adopt my son and move to a new city to start life over. I’ve since met a wonderful man who loves my son and we’re creating a happy life together.”

— Megan C.

“I have to say I was shocked by how effective it was—Juliana is incredibly gifted! I spent my 40th dancing my butt off with all my friends around me. I felt beautiful, powerful and happy and joyful.”

— Meghan D.

“I now know what I want. I’m not apologizing for it. I’m not afraid of it anymore. I don’t feel guilty. I feel whole and at peace as I shape my life!”

— Ushi P.

See if personal coaching is right for you.

Take A Powerful Stand to Define Your Future

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